Premier Modular
Brand • Website • SEO • Graphic Design
30+
Keywords ranked #1 on Google
+133%
Increasing in website traffic year-on-year
200+
Enquiry goals completed month-on-month
Refreshing an industry-leading modular building group.
Premier Modular Group helps companies, communities and environments thrive, enabling a better tomorrow by building projects and structures that attract investment, engagement and innovation. The £130m turnover company provides rented and permanent modular buildings to a vast variety of sectors for almost seven decades, Premier Modular is widely recognised as an industry leader.
Overview
Premier Modular is a company with over 65 years of heritage, we refreshed the brand and retained it’s core elements while modernising the identity. The brand now reflects the company’s growth and modern values and celebrates its rich heritage and history.
The Premier Modular website has been redesigned to be mobile-first, allowing users to navigate the site easily, regardless of their device. We have seen an impressive uplift in all metrics including increased traffic, enquiries, conversion and engagement time. The new website, designed with a focus on user experience continues to produce over double the enquiries versus the existing website.
Overcoming challenges
The original website wasn’t serving the customers’ or the company’s needs. Slow to load and not mobile-friendly, the site wasn’t ranking highly on Google and needed optimising to convert visitors into customers more efficiently.
Additionally, the recent transition to becoming a Group highlighted the need for the company brand refresh and new web presence to reflect the company’s history, growth and vision for the future.
Strengthening business development
The website is now a sales and marketing tool, fully embraced by the sales team who can now access the website on any connected device, helping them to signpost customers to specific pieces of content and easily show examples of buildings to customers in face-to-face meetings.
We’ve also introduced new ways for Premier to capture customer data and have developed specific sector-based user journeys to further equip the sales team with powerful information and data.
30+
Keywords ranked #1 on Google
+133%
Increasing in website traffic year-on-year
200+
Enquiry goals completed month-on-month
All statistics measured throughout a 12 month period
