Breedera
App • BRAND • Marketing • UI/UX • Website • Creative
Intuitive App Design and Strategic Marketing
Introducing Breedera, a comprehensive dog breeding app designed with exceptional user experience in mind. Our team was entrusted with the task of developing an intuitive and visually appealing UI/UX that enables users to seamlessly manage various aspects of dog breeding.
Overview
Our objective with Breedera was to revolutionise the dog breeding industry by developing an intuitive and aesthetically pleasing app that simplifies the complexities of breeding management. We aimed to enable breeders to efficiently log and track vital data, including heats, weights, and temperatures, and to facilitate better planning through advanced cycle predictions.
Additionally, our goal extended to creating a robust communication channel between breeders, potential buyers, and veterinary professionals. To amplify Breedera’s reach and establish a strong market presence, we also embarked on designing a comprehensive suite of marketing materials, ensuring a cohesive brand experience across all platforms.
User Experience
Our approach to user experience design for Breedera centred on creating an intuitive, user-friendly interface that catered to breeders’ specific needs. Through meticulous research and user testing, we developed a seamless navigation system and engaging design elements, ensuring users could easily access and utilize the app’s comprehensive breeding management features.
Digital Marketing
To boost Breedera’s user base, we executed a focused digital marketing strategy incorporating PPC, social media, and retargeting. Targeted ads, vibrant social engagement, and strategic retargeting significantly heightened brand visibility and user interaction, driving a notable surge in app downloads and active users, effectively expanding Breedera’s reach within the dog breeding community.
+535.6%
Increase in Users
+18%
Increase in online conversion rate
+21%
Increase in engagement
