Opera Beds
Brand • Website • Graphic Design
+105.6%
Increase in online revenue YOY
+13%
Increase in online conversion rate
+45%
Increase in total online sales
Opera®, a national premium bed retailer
Opera® has long been recognised as the trusted experts for premium adjustable beds and mattresses across care, hospitality, and consumer sectors. Established in 2004, the family-run business has hundreds of years of combined experience in the furniture, care and manufacturing industries.
Overview
We delivered a comprehensive identity that caters for all of Opera’s audiences across print, digital and web and has resulted in an increase of over 100% in online revenue year-on-year. The brand refresh we provided has allowed Opera® to move closer to their goal of becoming a household name.
Supporting Opera® on their journey of impressive growth, we produce all creative work alongside their marketing and sales teams, including app design, premium brochures, exhibition stands, advertisements, digital graphics, animations, website user experience optimisation (UX) and conversion rate optimisation (CRO).
Effortless User Experience
Opera® needed a website that was straightforward to use yet retain a premium, stylish feel. Taking inspiration from their ethos, we created an interface that champions high-end British design, combining it with easy-to-use functionality and clear navigation. In just a few clicks, customers can learn, view, customise and buy exactly what they’re looking for.
Comparing statistics with the previous website in the same period, we have increased Opera’s eCommerce sales by 57.76% and sale value by 47.9%.
Speaking to a new audience
Before working with Open, Opera’s core customers were care homes and organisations, as well as customers who required care beds and furniture for their own homes. The branding, website and content now cater to both a B2B and B2C audience, providing comfort and lifestyle products to people of all ages and abilities, alongside their established range of hospital and care beds.
+105.6%
Increase in online revenue YOY
+13%
Increase in online conversion rate
+45%
Increase in total online sales
All statistics measured throughout a 12 month period
